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Northern Calm Academy Mindful Education for Canadian Learners

Privacy Policy

Last Updated: February 18, 2026

Effective Date: February 18, 2026

Introduction

Northern Calm Academy LLC ("Northern Calm Academy", "we", "us", "our") operates the website northerncalmacademy.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site, submit inquiries, enroll in educational programs, or otherwise interact with our services.

We are committed to protecting your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR) for users in the European Economic Area and the United Kingdom, and other applicable privacy regulations in the United States and Canada.

By using this Site, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described herein.

1. Cookie Categories

We use cookies and similar tracking technologies on our Site. Cookies are divided into three mandatory categories:

1.1 Essential Cookies

Purpose: Core site functionality, security, session management, and user authentication.

Examples: session_id, csrf_token, cookie_consent_status

Consent Required: No — these cookies are activated automatically and are necessary for the Site to function properly.

Retention: Session duration or up to 12 months for preference storage.

1.2 Analytics Cookies

Purpose: Measuring traffic, user behavior, site performance, and understanding how visitors interact with our Site.

Tools: Google Analytics 4

Examples: _ga, _ga_XXXXXXX, _gid, _gat

Consent Required: Yes — these cookies are activated only after you accept them via the cookie consent banner.

Retention: Up to 14 months.

1.3 Marketing / Advertising Cookies

Purpose: Remarketing, personalized ad delivery, conversion tracking, and measuring advertising campaign effectiveness.

Consent Required: Yes — these cookies are activated only after you accept them via the cookie consent banner.

Retention: Up to 540 days (Google Ads default retention period).

For detailed information on Marketing and Advertising Cookies, please see Section 2 below.

2. Marketing Cookies — Mandatory Sub-Disclosures

When you consent to Marketing Cookies, the following practices apply:

2.1 Third-Party Ad Serving

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet. These ads may appear on other websites you visit after leaving our Site.

2.2 Advertising Partners

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms. These partners may collect and use information about your visits to our Site and other websites to provide relevant ads.

2.3 Remarketing

We may use remarketing services to advertise to previous visitors of our website. After visiting our Site, you may see our ads on other websites, apps, or platforms you visit. Remarketing allows us to reach users who have previously shown interest in our educational programs.

2.4 YouTube and Display Network

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network. These ads are served based on your prior interactions with our Site and other online activity.

2.5 Tracking Technologies

We use the following tracking technologies on this website:

  • Cookies (first-party and third-party)
  • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
  • Device identifiers (browser fingerprint, IP address)
  • Conversion event tags

2.6 Advertising Measurement

We use conversion tracking to understand which advertisements lead to actions on our website — such as form submissions, calls, or inquiries. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta to optimize advertising performance.

2.7 Technologies in Use

Advertising and analytics technologies active on this Site include:

  • Google Ads (gtag.js / Google Tag Manager)
  • Google Analytics 4
  • Google Remarketing Tag
  • Meta Pixel (Facebook / Instagram)

2.8 Opt-Out from Personalized Advertising

You may opt out of personalized advertising at any time through the following channels:

Opting out does not remove ads entirely — you will continue to see non-personalized advertisements. However, these ads will not be based on your interests or previous interactions with our Site.

2.9 Cookie Preference Management

You can manage your cookie preferences at any time by clicking the "Manage cookie preferences" link located in the footer of our Site. This will open a panel allowing you to accept or reject each cookie category independently. Essential cookies will remain active regardless of your selection, as they are necessary for the Site to function.

3. Consent Requirements

3.1 Consent Banner

When you first visit our Site, a consent banner will appear offering three options:

  • Accept All: Accepts Essential, Analytics, and Marketing Cookies.
  • Reject Non-Essential: Accepts only Essential Cookies; Analytics and Marketing Cookies will not be activated.
  • Manage Preferences: Opens a detailed panel where you can choose which cookie categories to accept.

Analytics and marketing cookies will NOT be activated until you explicitly accept them by clicking "Accept All" or enabling the respective categories in the "Manage Preferences" panel.

3.2 Consent Statement

By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

3.3 EEA / UK Users

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

3.4 Withdrawal of Consent

You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

Your choice is stored in localStorage for 12 months. After this period, the consent banner will reappear, and you will be asked to renew your consent preferences.

4. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

4.1 Google LLC

Data Shared: Cookie identifiers, conversion events, anonymized behavioral data, remarketing lists.

Governed By: Google's Privacy Policy: https://policies.google.com/privacy

Google may use this data to serve personalized ads across its platforms, including Google Search, YouTube, Gmail, and the Google Display Network.

4.2 Meta Platforms, Inc.

Data Shared: Pixel events, conversion data, custom audiences.

Governed By: Meta's Data Policy: https://www.facebook.com/privacy/policy

Meta may use this data to deliver personalized ads on Facebook, Instagram, and Messenger based on your interactions with our Site.

4.3 Data Processing Safeguards

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only — not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

5. Lead Forms and Contact Requests

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, province or territory, program selection, and your message.

5.1 Legal Basis

Legal basis: Consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

5.2 Retention

Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law or necessary to fulfill our legal obligations.

5.3 Data Deletion

You may request deletion of your data at any time by contacting us at the email address provided in this policy.

5.4 Privacy Policy Link

A link to this Privacy Policy appears adjacent to every submission button on this Site. Submitting a form constitutes acknowledgment of this policy.

6. Google Services — Full Disclosure

This website uses the following Google services:

6.1 Google Analytics 4

Google Analytics 4 collects anonymized usage data, device information, and behavioral signals to help us understand how visitors interact with our Site. IP anonymization is enabled. Data retention is set to 14 months.

Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

6.2 Google Ads Conversion Tracking

Google Ads Conversion Tracking records when a user completes a defined action (form submission, call, inquiry) after clicking one of our ads. This data is used solely for measuring ad campaign performance and optimizing advertising spend.

6.3 Google Remarketing

Google Remarketing allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).

6.4 Google Tag Manager

Google Tag Manager deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

6.5 Google Advertising Policies

Google's advertising products are governed by: https://policies.google.com/technologies/ads

7. Meta Advertising Services — Full Disclosure

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

  • Page views and time on site
  • Specific conversion events (form submissions, inquiries)
  • Custom audience membership for retargeting purposes

7.1 Prohibited Targeting

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

7.2 Meta as Data Controller

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

7.3 Manage Ad Preferences

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

8. Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9. Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

10. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.

11. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

12. User Rights (GDPR Articles 15-22)

If you are located in the EEA or UK, you have the following rights:

  • Access (Art. 15): Request a copy of data we hold about you.
  • Rectification (Art. 16): Correct inaccurate or incomplete data.
  • Erasure (Art. 17): Request deletion ("right to be forgotten").
  • Restriction (Art. 18): Limit how we process your data.
  • Portability (Art. 20): Receive your data in a structured, machine-readable format.
  • Objection (Art. 21): Object to processing based on legitimate interest.
  • Withdraw Consent (Art. 7.3): Revoke consent at any time without penalty.

To exercise any right, email us at [email protected]. We will respond within 30 days.

You also have the right to lodge a complaint with your local supervisory authority:

13. What Data We Collect

We may collect the following categories of data:

  • Full name
  • Email address
  • Phone number
  • Province or territory
  • IP address
  • Browser type and version
  • Device type and operating system
  • Cookies and tracking identifiers
  • Usage data (pages visited, time on site, click paths)
  • Form submission content
  • Conversion events (form submits, calls, inquiries)

14. Legal Basis for Processing (GDPR Art. 6)

For each data type, the legal basis for processing is as follows:

  • Contact form data: Consent (Art. 6.1.a) and, where a service relationship exists, contract performance (Art. 6.1.b).
  • Analytics data: Consent (Art. 6.1.a).
  • Marketing/remarketing data: Consent (Art. 6.1.a).
  • Security and fraud prevention: Legitimate interest (Art. 6.1.f).

15. Retention Periods

We retain data for the following periods:

  • Contact form submissions: 2 years from the date of submission.
  • Analytics data (GA4): 14 months.
  • Marketing cookies (Google Ads): Up to 540 days.
  • Email communications: Duration of relationship + 1 year.
  • Server logs: 90 days.
  • Cookie consent records: 3 years (audit requirement).

16. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure servers, access controls, and regular security audits.

However, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee absolute security.

17. Third-Party Links

Our Site may contain links to third-party websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will notify you by displaying a prominent notice on our homepage or by sending you an email (if we have your email address on file) at least 14 days before the changes take effect.

The "Last Updated" date at the top of this page indicates when the policy was most recently revised. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

19. Contact Information

If you have any questions about this Privacy Policy, wish to exercise your rights, or need to contact us regarding your personal data, please reach out to us at:

Northern Calm Academy LLC
4682 Eddibunn Dr SE
Smyrna, GA 30080-9207
United States

Email: [email protected]
Phone: +1 770 434 8920

20. Acknowledgment

By using this Site, you acknowledge that you have read and understood this Privacy Policy and agree to its terms. If you do not agree to this Privacy Policy, please do not use our Site.